CHRIS TIVEY
Managing Director, Marketing & Sales Group
Golf & Ski Resort Development | Brand Marketing | Club Offerings | Envisioning, Marketing & Sales Strategies | Design | Communications

A graduate of Sheridan College – Marketing & Design, Mr. Tivey spent the first 25 years of his career as a Creative Director, founding three successful marketing firms: Ideation (Vancouver, Toronto), The Hathaway Group (Toronto) and Envisioning & Storytelling (E&S, Vancouver), creating successful campaigns for clients such as Intrawest Resort Development, General Motors, Estee Lauder Cosmetics, Kraft General Foods, Air Canada and Expo 86, to name a few.

Beginning in 1995, coinciding with the cofounding of E&S Vancouver, Chris’ focus was turned solely to resort development projects for the next 13 years. Between 1995 and 2000, he was based in Vancouver and consulted primarily for Intrawest Corporation, working on village development projects in Squaw Valley CA, Whistler BC, Mammoth Mountain Village CA, Panorama Village BC and Snowshoe Mountain Village WV to name a few. Chris’ team was involved in long-term envisioning, marketing and sales strategies, onsite sales facilities and branding.

In 2000 Chris joined Star Resort Group (SRG) in Scottsdale, AZ as Chief Marketing Officer, a position he served for 7 years. SRG was the preeminent company in the business of developing, selling and marketing Private Residence Clubs in the U.S. with projects in Lake Tahoe CA, Park City UT, Stowe VT, Pinehurst NC and Durango CO along with others. During this time, Chris was a member of the Urban Land Institute and was an active participant in one of its resort development committees. For over 10 years, he was an active member of ARDA (American Resort Development Association).

In 2008, Chris founded Gravity Destination Properties, Inc. Prior to the sub-prime mortgage/market crash, Gravity managed sales and marketing for Saguaro Ranch, a 1500 acre/$600M project in Tucson AZ, Mission La Serena in Los Cabos MX and was a senior consultant to Loreto Bay, a 1,000+ acre residential/resort development in Mexico. The 2009 market crash, subsequently brought all of these projects to a complete standstill, as with most similar projects across the U.S.

During the next 2 years, Chris negotiated a 30-year global license with the PGA TOUR for a member’s private and corporate experience leisure club (THE PGA TOUR CLUB). Chris raised the necessary funding from Club Holdings, LLC in Denver CO and successfully sold the business in 2011.

For the past 4 years, Chris has served as CMO of AiQware and software company he cofounded to create proprietary software for the Automotive Retail Industry. Along with a former partner from SRG, he is also in the early stages of developing a Golf Lodge on the Jack Nicklaus Course (Pinehurst No. 9) in Pinehurst, NC and is a senior marketing consultant to a tech startup, IZON Digital Media Network.

Chris grew up primarily in Toronto ON, lived in Vancouver, BC for 7 years and currently resides in Scottsdale, Arizona.